February Media Update

15 02 2011

Online ad spend is booming, magazine readership resuming and all eyes are on the special events at the end of the year.  This month our compilation of media stories contains a certain buzz of good news which has been missing from the market over the last 18 months

Latest Articles

Magazines: ACP Magazines, the leaders in the magazine market, have had a bumper increase in readership. Story here.

Television: Are you ready to meet U? It’s TVNZ’s new youth channel. Story here. Also, a brief update on Breakfast’s viewership under Petra Bagust and Corin Dann, here.

Interactive Marketing: The Interactive Advertising Bureau of New Zealand reports a 19% jump in online media revenue to $250 million.  See which parts of the industry have driven this growth. Story here.

Media Market Overview: Remember, remember, the election is in November, and there’s some kind of major sporting event prior to that. Read Dale’s thoughts here.

Campaign Profile: Unitec Institute of Technology initiate the “Change Starts Here” campaign in groundbreaking fashion. Story here.

Consumer Websites: Group discount websites are so hot right now – from a media owner’s perspective. Click here to see which fingers are in which pies.

For your amusement: Take your pick from a cynics guide to online marketing here, or media360’s Day on the Green photos here.

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