Explaining Regional TV Breakouts

TVNZ recently announced changes to regional breakouts on the digital platform.  Here is a recap of the new situation.

TVNZ has simplified its regional offering.  Breakouts on TV1 now cover both digital (SKY & Freeview) and analogue transmissions, giving advertisers true regional coverage.

However TV2 no longer has any regional breakouts, on either digital or analogue transmission.

Meanwhile, TV3’s regional breakouts still cover analogue transmission only and therefore don’t play through SKY Digital or Freeview decoders.  TV3 has one nation-wide digital region covering broadcasts through SKY Digital & Freeview.

Here’s where a chart would help:

Aug Blog TVNZ

Aug Blog TV3

One response

11 08 2009
August Update «

[…] Explaining Regional TV Breakouts […]

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