Magazine Readership Highlights

The Nielsen National Readership Survey covering the period from October 2008 to September 2009 has just been released.

All of the main publishers were quick off the mark, sending out press releases trumpeting their increases.

Some of the highlights were:

  • Your Home and Garden has continued to grow with its sixth consecutive readership increase by 11% or to 272,000 readers.
  • For the survey period of Q4 2008 – Q3 2009, New Zealand Women’ Health readership has increased by 7.3%, with 118,000 readers per month.
  • Independent title Healthy Food Guide has seen an increase of 15%.
  • Sunday magazine retained its position as the country’s number one newspaper inserted magazine, currently reaching 578,000 readers.
  • Your Weekend followed with a readership of 498,000.
  • Canvas’s has a readership of 419,000 against people aged 15 + an increase of 7.4% over the previous survey

So, despite the downturn in the economy, certain titles are still finding a willing market amongst New Zealand readers.

Further Reading:

Newspaper readership

Magazine readership

Top Magazines

ACP – Encouraging Signs For Media 3 Nov 09

Story by Marissa Glasgow, media360 media planner/buyer.

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