Microsoft Bring in Bing

You have to give Microsoft points for trying.  For years they have rolled out Search Engine after Search Engine (MSN Search, Live Search and Windows Live Search to name a few) in an effort to unseat Google from their dominant position.  None of them had the desired effect but expectations are high for oddly named Bing.
Ninemsn CEO Joe Pollard states that “Search is both the largest and fastest growing online advertising market and the launch of Bing brings some much needed competition to this space”.
So what does it mean for advertisers?
With Google holding around 92% of all searches in NZ and around 67% worldwide, advertising within their interface seems like a pretty good way to capture qualified search traffic. However, if one player controls the marketplace, prices invariably rise.  If Bing can provide an alternative to Google businesses should find that search advertising costs become more competitive.
Is it any good?
Bing aim to decrease Google’s share by offering a better search experience and leading users to exactly where they want to go, the easiest and most efficient way possible.  Bing is designed to better anticipate user intent, it incorporates innovative and unique features such as:
Instant answers – displays query answers directly within the search results page using text, images and video preview
Best match – cleanly shows one result for popular navigational queries
Hover preview – displays a summary of each site’s content directly from the results page
Rich image search – allows infinite scroll of image results and extensive refinement options on just the one page
Video thumbnail preview – plays an excerpt of the video content within the search results page

http://www.bing.com by Rebecca Stratford

You have to give Microsoft points for trying.  For years they have rolled out Search Engine after Search Engine (MSN Search, Live Search and Windows Live Search to name a few) in an effort to unseat Google from their dominant position.  None of them had the desired effect but expectations are high for their latest attempt, the oddly named Bing.

Ninemsn CEO Joe Pollard states that “Search is both the largest and fastest growing online advertising market and the launch of Bing brings some much needed competition to this space”.

So what does it mean for advertisers?

With Google holding around 92% of all searches in NZ and around 67% worldwide, advertising within their interface seems like a pretty good way to capture qualified search traffic. However, if one player controls the marketplace, prices invariably rise.  If Bing can provide an alternative to Google businesses should find that search advertising costs become more competitive.

Is it any good?

Bing aim to decrease Google’s share by offering a better search experience and leading users to exactly where they want to go, the easiest and most efficient way possible.  Bing is designed to better anticipate user intent, it incorporates innovative and unique features such as:

Instant answers – displays query answers directly within the search results page using text, images and video preview

Best match – cleanly shows one result for popular navigational queries

Hover preview – displays a summary of each site’s content directly from the results page

Rich image search – allows infinite scroll of image results and extensive refinement options on just the one page

Video thumbnail preview – plays an excerpt of the video content within the search results page

We will wait and see whether the public accept Binging as an alternative to Googling.

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