MSN launch Health and Sports channels

According to research, 60 percent of Kiwis aspire to lose weight and two thirds prefer healthy snacks. Based on these kind of consumer insights MSN felt the time was right to launch a Health Channel and tap into the fat busting zeitgeist.

Putting health conscious Kiwis in the picture, new lifestyle category Health Hub provides instant online access to a great guide for healthy living.

Covering the spectrum of health and lifestyle issues, including self-help advice and tools, Health Hub is expected to increase visitor traffic to MSN Lifestyle, already one of their most popular categories, regularly attracting 220,000 unique browsers monthly.

Kiwis’ keen interest in health is seen as a big opportunity for advertisers, who can engage site visitors through a variety of interactive formats, including sponsored quizzes, section sponsorship, competitions, video TVCs and advertorials.

Health minded consumers are experiential, with close to two-in-three (62%) professing to trying new types of food when they see them, and active, with 71 percent regularly participating in sports and leisure activities.

MSN Virtual Sports goes live
MSN Virtual Sports has kicked off, providing New Zealand’s armchair sportspeople (more than a few out there) with a brand new playing field.

Covering Super 14 rugby, NRL league, FIFA Football World Cup, and Air New Zealand Cup rugby competitions, each week sports nuts can test their skills by predicting winners and picking scores, grabbing cash spoils (and bragging rights) when they get it right.

Presenting sporting content from a variety of respected sources, including the NZ Herald, TVNZ, sports scores and tipping providers, advertisers can choose from a range of sponsorship and placement formats.

MSN Sports is each week expected to attract 13,000 unique browsers and capture over 60,000 page impressions. All this and more on the MSN network, which each month now reaches over 3.6 million unique browsers and generates over 40 million page impressions.


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