Radio Audience Update

The results of the latest radio audience measurement survey are in.  The Radio Bureau reports:

  • Overall results are fairly stable nationally, with little change since the last survey in time spent listening and audience levels.
  • Wellington is an exception, with both time spent listening and audience levels increasing, reversing the downward trend that market has been experiencing.
  • Time spent listening has increased for the All People 18-34 demographic, up 20 minutes to 17 hours & 37 minutes per week.

Looking at individual stations performance nationally:

  • Newstalk ZB is the top station (All People 10+), with its breakfast show still attracting the most listeners in New Zealand.
  • For All People 18-34, and All People 25-54, The Rock is top overall.
  • Flava and The Breeze had the highest cumulative audience growth (All People 10+).  Easy Mix, Radio Live, Solid Gold, b.net and George have also experienced growth.

The upshot is that there were fewer shifts than could have been expected.

 

Story by Rebecca Lloyd, media360 media manager.

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