Radio takes advantage of digital trends

It’s the digital era. You know it, I know it and as is increasingly obvious, the radio industry knows it.
Radio has shifted its focus from cars and transistors and has begun to integrate the digital users of the medium.
The Edge and George FM are just two of the stations developing a downloadable iPhone application which will allow users to buy songs as they are listening to the station.  Users can also view videos via YouTube and listen to Podcasts that the station has produced based on interviews and competitions.
This makes sense as the top five New Zealand podcasts on iTunes consistently contain radio station content.
To give you an idea of how Kiwis are responding, The Edge and the Rock both report a 40% increase in the number of online streams listened to in the past year.  As you would expect, advertisers can capitalise on this sort of shift and expand media plans to include online content to broaden and strengthen the reach of campaigns.
Helpfully the Radio Bureau has placed a case study for the Nokia 5800 music phone online.  In this example Nokia used a targeted radio schedule, DJ adlibs, live crosses, web presence and an innovative on-street mechanic which resulted in the 5800 selling out in NZ.

Aug Blog radio 2It’s the digital era. You know it, I know it and as is increasingly obvious, the radio industry knows it.

Radio has shifted its focus from cars and transistors and has begun to integrate the digital users of the medium.

The Edge and George FM are just two of the stations developing a downloadable iPhone application which will allow users to buy songs as they are listening to the station.  Users can also view videos via YouTube and listen to Podcasts that the station has produced based on interviews and competitions.

This makes sense as the top five New Zealand podcasts on iTunes consistently contain radio station content.

To give you an idea of how Kiwis are responding, The Edge and the Rock both report a 40% increase in the number of online streams listened to in the past year.  As you would expect, advertisers can capitalise on this sort of shift and expand media plans to include online content to broaden and strengthen the reach of campaigns.

Helpfully the Radio Bureau has placed a case study for the Nokia 5800 music phone online.  In this example Nokia used a targeted radio schedule, DJ adlibs, live crosses, web presence and an innovative on-street mechanic which resulted in the 5800 selling out in NZ.

One response

11 08 2009
August Update «

[…] Radio takes advantage of digital trends […]

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