What’s Happening to Metro?

In a bid to boost waning circulation and reduce printing costs Metro returns to bound A4 format from the July issue and brings back legendary gossip columnist Felicity Ferret.
The large format, introduced in 2002, attracted new advertisers with its lavish look and initially increased circulation.  However, circ has dropped to a historical low, and with the high costs involved with printing that format, something had to give.
As the NBR reported the magazine is also reducing its frquency to only 10 issues a year.
Hopefully this is enough to keep the iconic publication going.

By Rebecca Lloyd

In a bid to boost waning circulation and reduce printing costs Metro returns to bound A4 format from the July issue and brings back legendary gossip columnist Felicity Ferret.

The large format, introduced in 2002, attracted new advertisers with its lavish look and initially increased circulation.  However, circ has dropped to a historical low, and with the high costs involved with printing that format, something had to give.

As David Cohen of the NBR reported, the magazine is also reducing its frequency to only 10 issues a year.

It all smacks of radical surgery from publisher ACP Media.  Hopefully it’s enough to keep the iconic publication going.

Metro

Diagram: Metro Magazines paid sales came perilously close to falling below 10,000 in the last audit.  Source ABC.org.nz

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