Nielsen Renews TV Ratings Contract

New Zealand’s major TV broadcasters recently confirmed the re-appointment of Nielsen as the supplier of TV Audience Measurement services.  The following information is from the announcement release:

SKY, TVNZ and TVWorks have confirmed the reappointment of The Nielsen Company as the supplier of television audience measurement (TAM) services. The 8-year agreement takes effect on 1 July 2010.

The new service will include live viewing, the ability to measure time-shifted viewing associated with personal video recording, as well as the expansion of the sample from 500 to 600 homes together with the preparation for the digital switchover.

“The new devices that viewers are introducing into their homes will now be matched by the next generation of measurement technology, enabling Nielsen to provide us with the gold standard in media measurement”, said Rick Friesen, Chairman of the Broadcasters’ Negotiation Committee and Chief Executive, New Zealand Television Broadcasters’ Council. “This renewal delivers our industry consistency in the ratings, and leverages the strengths established over the past eight years.”

“We are delighted with the networks’ continued confidence in Nielsen and are committed to meeting their evolving broadcast measurement needs”, said Claire Harris, Managing Director Nielsen Television Audience Measurement New Zealand. “New Zealand is an important market for Nielsen and we value our long term relationships with all users of the TAM service.”

The expanded panel and other new services will be implemented over the coming months, and is expected to be fully converted in 2011.

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