Media News for June 2010

16 06 2010

Research: Nielsen is making moves to measure PVR usage in New Zealand. Client Services Director Rebecca Lloyd reviews their presentation. Click here.

New Technology: Foursquare is the latest social networking tool.  It’s got the social media community buzzing but how does it work and just how many kiwis are using it. John investigates. Click here.

Australia: Dale finds a silver lining for online retail in the big island to our west. Click here.

Ambient Advertising: Stuck for ideas?  View our gallery of ambient advertising creative. Click here.

Television: Viewer numbers are reaching record levels – so what content can we expect from the networks. Click here.

Mobile Advertising: iPhone, iPad, iAds – is Steve Jobs shaping the future of advertising? Click here.

Team News: Welcome to our new team members. Click here.

Obsessions: What oddball items are attracting our attention this month? Click here.


Apple to Debut iAds on July 1

8 06 2010

Apple to Debut iAds on July 1

Over US$60 Million in 2010 Commitments from Leading Global Brands

AUCKLAND, New Zealand – 8 June, 2010 —Apple® today announced it will debut its iAd mobile advertising network on July 1 on iPhone® and iPod touch® devices running its iOS 4 software platform. iAds combine the emotion of TV advertising with the interactivity of Internet advertising, giving advertisers a dynamic and powerful new way to bring motion and emotion to mobile users. iAd will kick off with mobile ad campaigns from leading global brands including AT&T, Best Buy, Campbell Soup Company, Chanel, Citi, DirecTV, GEICO, GE, JCPenney, Liberty Mutual Group, Nissan, Sears, State Farm, Target, Turner Broadcasting System, Unilever and The Walt Disney Studios. Apple has iAd commitments for 2010 totaling over US$60 million, which represents almost 50 percent of the total forecasted US mobile ad spending for the second half of 2010.*

“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO. “iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers—and provide developers a new way to earn money so they can continue developing free and low cost applications.”

“iAd will allow Citi to reach millions of people on their iPhone and iPod touch,” said Lisa Caputo, executive vice president and CMO, Citigroup. “iAd gives us a remarkable level of creativity for creating ads to connect with our current and future customers in a more interactive style than ever before.”

“iAd is going to revolutionise mobile advertising,” said Rob Master, North American media director, Unilever. “With iAd, we’ve been able to create some of our most powerful and compelling ads ever. iAd is the perfect mobile format to reach and engage with our customers.”

iAd, which is built into iOS 4, allows users to stay within their app while engaging with the ad, even while watching a video, playing a game or using in-ad purchase to download an app or buy iTunes® content.

Developers who join the iAd Network can easily incorporate a variety of advertising formats into their apps. Apple will sell and serve the ads, and developers will receive an industry-standard 60 percent of the iAd Network revenue, which is paid via iTunes Connect.

iAds require iOS 4, which will be a free software update via iTunes 9.2 or later for iPhone and iPod touch customers. iOS 4 will work with iPhone 3G, iPhone 3GS, iPhone 4, and second and third generation iPod touch (late 2009 models with 32GB or 64GB).

*Percent of forecast based on an annual run rate basis, starting on July 1. US Mobile Display Advertising forecast from the report by JP Morgan, “Nothing But Net—2010 Internet Investment Guide,” January 3, 2010.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.

Advertising Turnover Figures for 2009

16 03 2010

The Advertising Standards Authority today released the official figures for advertising spend in New Zealand.  This compilation of revenue figures, broadly based on actual revenue rather than rate card, contains a number of interesting developments (see attached file media_turnover_final_2009)

Overall the advertising market contracted with spend reducing from $2,317 million in 2008 to $2,045 million in 2009 (calendar year).

Newspaper revenue continued to decline with a $137 million drop year on year. Advertising in newspapers was at $623m, its lowest level since 2001 and well off the high of  $830m in 2005.

Interactive media grew by $21m year on year but this was not enough for it to overtake magazines as the 4th largest area of media spend.  Magazines managed to attract $217m, $32m less than the previous year.

Television spend also declined to $570m, a drop of $77m over the previous year.

In summary, the overall decline of 13% while significant, was not as radical as some commentators had supposed. The key element in these numbers is the confirmation that interactive is taking market share from traditional media. We feel this may be a recessionary trend  as one of the key benefits of interactive is its measurability and accountability compared to other media.

For commentary contact John Buckley, General Manager, media360 on 09 918 7718.

Starting 2010 with a Bang

20 02 2010

In our line of work we tend to rely on verifiable media facts from reputable sources like Nielsen and Roy Morgan.  But this month we are happy to report one piece of news which originates from that often overused source, “Anecdotal Feedback”.   The media industry is busy apparently and quite a way up on the same period last year.  We’re hearing this from clients, from publishers and from the TV networks.  The general consensus, according to reports, is that 2010 started with a bang and many areas of the industry are working flat out to keep up.

Obviously it will be a while before the data flows through and we can put measurable figures around these assertions. However if it proves to be true, it bodes well for an industry that has weathered it’s fair share of tough storms in the past two years.

There is another place you can go to find out how much is going on in the media industry – the media360 blog.  This month we have quite a roundup of news covering many media.  Click the links below to have a read of the updates.

In this months “Dales Bits” Mr. Spencer prepares the media ground for Rugby World Cup 2011, cast his eye over Google & Freeview and shares his thoughts on great start to the year for media360.

John Buckley takes a quick look at Interactive Marketing in How To Go Viral

Change is in the wind at HooHaa

Newspaper and Magazine publishers deal with the just released circulation and readership figures

MSN get on the good foot with new Health and Sports channels

MTV Networks provide an update on Nick, MTV and Comedy Central

Yahoo!Xtra give us their most recent highlights

And finally, a grab-bag of things media360 is obsessing about right now

Merry Christmas Everybody

20 12 2009

Christmas week is finally here and we would like to wish all of our clients and media contacts the best for the season.

For many, Christmas is a time for reflection and relaxation.  It’s also a time to think about those less fortunate than ourselves.

This year, rather than invest in Christmas cards, media360 opted to donate our time to raise money for the SPCA.

The media360 angels transformed into the Angels for Animals and helped the Auckland SPCA raise a phenomenal $68,000 on their inaugural appeal day. As you can see from the pics below the whole team really got into the spirit of the occassion.

We’re sure that this contribution will be much appreciated, especially at this time of year.

In terms of housekeeping, we will be closing the office from midday this Wednesday, returning to the office on the 11th of January. Our media managers will be in touch with relevant emergency contact details for this time.

As a final note for 2009, we would like to thank you for your business this year, wish you a peaceful break andwe look forward to helping you achieve your business goals in 2010.

Best wishes,

John Buckley

Becky raising funds at Newmarket Train Station

Rachel on Broadway

Rebecca on Broadway

The media360 Angels for Animals (and John).

November 2009 Media Update

11 11 2009

Welcome to the media360 client blog.  This month we have a good selection of stories covering the world of media planning and buying in New Zealand.  But first, here’s a small announcement about media360 itself.

Read that? Righto. On with the content…


Market Conditions: This month Dale canvases opinion from the main media owners on the outlook for advertising. Is the tough market bottoming out or is there more pain to come? Click here.


New Technology: Personal Video Recorders are gaining ground in New Zealand. John looks at the newest entrant, TiVo and compares it to the system with the largest base, Sky’s MySky box. Click here.


Outdoor: When the going gets tough its nice to know there are businesses out there who can still pitch in to help.  In this report Rachel looks at how the billboard companies helped out a not-for-profit client. Click here.


Radio: The latest radio listenership figures are out. Rebecca looks at the highlights. Click here.


Television: How are tv viewership levels performing? Are people spending more time watching television. Becky analyses the numbers . Click here.


Online: In this update, Jane examines Facebook social ads and how you can use them to drive social interactions around your brand. Click here.


Magazines: Marissa gives us the latest news from publishers in light of the recent magazine readership survey. Click here.

hot or not

New this month: media360’s hot or not.  Who’s cool, who’s tryhard.  This is our chance to send out the brickbats or bouquets to media-land. Click here.

September Update

20 09 2009

Digital Outdoor: Oggi goes DOOH with the Warehouse. Becky looks at this new in-store digital advertising option.

Social Media: John reviews two informative video pieces about Social Media.


Outdoor: Train of thought – Rachel looks at a new advertising innovation that is quite literally making tracks.


Magazines: Marketing Magazine has a new owner, a new look and a new website. Rebecca presents a brief overview.

Cinema: Marissa outlines the seasons upcoming movies and the media options available on screen and in the cinema.

new moon

Search: What’s the benefit of using Google Adwords to promote your business? Jane gives us 5 reasons why you may should be using Search.