Pick Me! Consumers get to choose their own ads with TVNZ On Demand

TVNZ have launched a new service which allows internet On Demand viewers to choose the adverts they want to see.

Click the clip below to see an instructional video on how it works.

This ability to choose ads has been shown to improve ad recall, brand awareness and purchase intent, according to research conducted in the US by the Vivaki Nerve Centre (VNC).

Significant improvements were measured when comparing ad selector video ads against standard pre roll video – a form of online advertising that already maintains higher performance standards than static online banners. *source: (Doubleclick Video Ad benchmarks Feb 2007)

The VNC research demonstrated that Ad Selector outperformed on all measures:

• Ad awareness (unaided brand awareness 221% greater, top of mind awareness 288%

greater),

• Brand recall (290% higher than for regular pre roll)

• Purchase intent (Ad Selector viewers 33% more likely to purchase the product/service),

• Click through rates (106% higher)

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