Shock Moves in the Magazine Market

New Zealand Magazines made a surprise announcement today.  In a press release sent to agencies they announced that from the 1st of October they will take over the publishing of Pacific Magazines main NZ titles.  What’s shocking is the fact that Pacific Magazines are (or were) a key competitor of New Zealand Magazines, competing fiercely for circulation and advertising revenue.

The announcement stated that APN News & Media’s magazine arm New Zealand Magazines “has acquired the licence to publish Pacific Magazines’ three core titles in New Zealand – the weekly titles New Idea and That’s Life, and the monthly title Girlfriend.” New Zealand Magazines currently publishes New Zealand Woman’s Weekly, the NZ Listener, Creme, Simply You and Simply You Living, and also has the media sales agency for Time magazine in New Zealand.

APN’s soon-to-depart Chief Executive Brendan Hopkins said all publications would provide a differentiated offering, extending APN’s multimedia strategy by servicing markets with an even broader product suite for advertisers.  Each title would retain its own editorial focus. The announcement did not refer to the remaining titles in the Pacific Magazines portfolio.

In effect this means that the big three mass weekly womens magazine publishers in New Zealand have morphed into the big two, New Zealand Magazines and ACP Magazines who publish Woman’s Day and the Australian Women’s Weekly amongst others.

ACP appear buoyant at the moment, releasing a couple of jazzy web videos to boast about recent improvements in circulation and readership.

You can view the videos here and here while a full list Nielsen Magazine Readership can be viewed here Magazine Comparatives Q3 2009 to Q2 2010.

One response

1 09 2010
Media Update – September 2010 «

[…] Shock Moves in the Magazine Market […]

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